Are you wondering what is the secret sauce to rank locally? Well, Brands can’t grow if they’re not relevant locally. Every website should invest in Local SEO. In the upcoming year, local SEO would intertwine with daily activities. It is also going to concentrate more on mobile marketing. But before you get started, it is vital to conduct a Local SEO audit & analysis. Do A/B testing. Get the list of high-traffic and incoming pages. Focus on building the link-juice. Dig through your website to get rid of obsolete pages and fix the on-site issues. Recheck the common mistakes like removing the most valuable inbound links or backlink.
If you want to rank in a local market segment. Look at the factors that affect ranking.
l. Overall Website Ranking
- On-Page Signal
- Word Count
- Keyword occurrences
- Off-Page Signal
- Total review
- Citations
- Google My Business Signals
- Link Signals
- Review Signals
- Mobile Signals
ll. Local Ranking
- Address in city of search
- Citation consistency
- Google categories
- Domain authority
- Quality of structured citations, Keywords
- GMB landing page title
- HTML-NAP should match to GMB location NAP
- Click Through Rates
lll. Localized Natural Ranking
- Keyword relevance of domain content
- Diversity of inbound links to the domain
lv. Competitive Ranking Analysis
v. Negative Ranking
- Mismatch NAP
- Incorrect Business Category
- Absence of crawlable NAP
- Presence of Malware on Site
To get the visibility you must understand the big picture. Apply these best local SEO tips in 2017 to rank your Business.
- Target physical address
- Utilize Google My Business Profile(GMB)
- Local Citations & Name, Address & Phone number-Enquire about the NAP
- Get Spotted On Google Maps-Website should have a Location Map
- Different business locations on different web pages
- Categories products/services on their web pages
- Use Citations
- Unique Content
- Add relevant photos to your business website
- Review on-page elements
- Proactively get your Business Reviews
- Optimize inbound links & images
- Maps visibility
- Long-tail ranking- more specific Keywords.
- Direct Valuable traffic
- Analyze competitors landscape
- Clean URLS- Business pays SEO companies for citation cleanup.
- Delete Duplicate content or pages
- Leverage on Social Media
- Get high-quality citation
- Go Mobile-friendly
- Boost Voice Search
- Direct Data Matters for Local SEO
- Review your sitemap
- Create an extraordinary customer experience
Sounds easy? Nowadays, users are looking for a prominent set of queries and the search engines grab semantic search. Instead, of searching ‘buy second-hand Mobile in Mumbai’ in the search engines they use voice search, to find ‘Local Mobile Stores in Mumbai.’
So stay ahead of the curve & consult the best SEO Company in Surat to increase your website’s exposure now. To achieve the best local SEO for your business stay tuned to this blog.
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