6 Ways to Improvise SEO Audits when Relaunching the Website

Have you ever felt finding out the SEO errors before the site launch? If you catch SEO issues prior the launch of your website, then it will be an additional benefit as you can fix all the issues in the pre-launch auditsSo, how to undertake a prompt pre-launch SEO Audits, as all the files have already been edited. Since making the Website Live is essential, so is retaining its organic traffic and improve SEO metrics. Let us apply an adequate pre-launch SEO audit process to safeguard your website.                                  

1.Review SEO Analytics

Is your Google Analytics’ tracking code on every single web page? Yes, seamless web analytics are necessary so track your old website version to new website version. Check if the website is coded correctly. Include Google Tag Manager on the website, as it helps in adding up the marketing tags. Annotations track the date by looking at the graphs, and you can relaunch the website effectively.  

Google Analytics


2. Double-Check the Technical Issues

Can your eagle eye pick out every SEO defaults in your new website? Frankly, speaking technical issues can cause great pitfall to the website’s SEO. The design, layouts, images and codes- Does all work well in a flow. The most common drawback in the relaunch is that page loading speed is unaccountable. Generally, companies shift the content, video, images or designs to the new site’s CMS without analyzing that they are losing 17- 20% of their Google Organic Traffic. At times, CMS increases the page loading capacity eventually falls the high-traffic. Always make sure to test your web page load time with Google PageSpeed Insights tool, it assists in to evaluate and improvise the website’s score.

If you are changing the servers, along with this launch, then hold that thought right in there as all the servers and web host are not equal. Make sure to compare your current server with the new one using Byte Check. Well, there are several websites, who compose their robots.txt file to disallow Googlebot. Although, it is an accurate approach, but always test your relaunch and check that the robots.txt file is not shifted to the new live site, as it will remove your website from search engines. Double Check whether the site is responsive for mobile devices or not. Use Google’s mobile-friendly tool to ensure that the site is mobile-friendly. Markup The Code! Search Engines use Structured Markup in many ways. You can have plenty of time to update site codes, templates, etc.  

Google PageSpeed Insights tool

3. Content Analysis Guidelines.

You have to ensure that the content including images, video, and text is uploaded using the CMS. The original size of an image can be larger, but many CMS has inbuilt plugins to handle image customization.

Small image v/s large image

Content Analysis

To safeguard your website, add precise keywords and review the impact on the search engines. Recheck each web page, whether can you edit the Title Tags and Meta Description? Always make sure that your plugin can update the XML Sitemap directly. Test whether your programming 301 redirects is mapped out accurately, as Google finds out the new location of your website’s content. Now SEO experts need to verify if all URLs have 301 redirects in the Google Search Console. Then analyze the 301 redirects using the .htaccess file in the PHP and WordPress from your Linux Server.

301 Redirects

4. Optimize Link Review

Optimizing internal links in all web pages is essential. When you are adding the content and images, it is vital to optimize along with the internal links. After updating the content, you can view internal links in Google Search Console under the search traffic.

Optimize Link Review

5. Benchmark SEO metrics

Benchmarking will help you understand, which SEO tactics are rewarding for your new site. Yes, you should know what traffic your website is receiving, which keyword is obtaining higher rankings in the search engines, etc. Monitor the data, and keywords to gain high volume.

Benchmark SEO metrics

6. Post-launch SEO Audit

In the end, it is necessary to monitor your new website’s organic traffic and rankings. Recheck 301 redirects, are all the web pages dropping their rankings in the benchmark? Diagnose the problems and determine the changes in page load speed.

Post-launch SEO Audit

Apply unique measures to retain new possibilities. SEO audits are vital when relaunching website. Do you want to spice up your website with WordPress Plugin’s or desire to acquire brand-new website design? Then let us tackle with your website’s relaunch.  


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