Do you know the main reason behind the growth of the business?
The biggest secret of any business is its customer service and satisfaction.
Well, the demands and the needs of people are increasing daily and so the desire to get something new and unique too. A need for something has been the first step of an invention. The use of the internet has dominated the expectations of people to the next level.
The E-commerce platform is one such industry that successfully made a strong base in the market without any hesitation. Since then, the research, development, and implementation were observed daily or quite frequently.
The designing work is getting difficult day-by-day because the features of top e-commerce trends will be out-dated tomorrow. The only winner will be the platform that can assure outstanding customer experience.
The e-commerce website development company spends their time in setting a trend which others will follow. Once you meet the people’s requirements, the expectations increase, and you will need to work harder to maintain your customers’ expectations and satisfaction.
Let’s check out some top e-commerce trends which will never be out-dated.
1) Responsive Website: You would have also noticed that the use of mobile phones has increased in comparison to a desktop or laptop. The number of mobile internet users are increasing daily and at an exponential rate.
Nowadays, e-commerce brands also embed Instagram feed on their website to increase the responsiveness and to increase the engagement.
2) Image: The first impression is always memorable. When the same is presented using an image then the memory stays for a long duration. The images with suitable backgrounds play a crucial role in attracting customers for an e-commerce platform. As per stats, it proves that 45% of customers are attracted to a creative image with the background compared to a blank webpage with no image in the background.
3) Amazing Videos: What will be the rate of you buying a product if it is demonstrated as per its application? It would be high because you can connect it with your daily routine and will have advantages. Creating an interactive video to demonstrate the products or how the stuff works will build trust in the customers and increase the rate of conversion.
People like to see videos about how the stuff works and can make their lifestyle easy. Even the manufacturing of products and meeting the team behind the productions have a great impact on the customers.
4) Content – Always a king: The information is always going to be dominant over the internet. It is not only about the product description but more. Imagine that you enter a shop with an awesome display, but later communicating with the staff understands that they were unable to answer your query. Will you be able to trust and make a purchase?
When an image of the product attracts the customer to view a product, the detailed description of the product will build trust and purchase chances.
There are various other graphical methods to share information such as infographics, catchy headlines, graphs, and much more. Remember, the way to reach your customer’s heart is through content.
5) Social Media presence: Facebook, Instagram, Twitter, Pinterest, LinkedIn and many more social media platforms are the best method to create brand awareness and attract customers. Many brands and companies have their presence here to easily reach the heart of their target audience. Companies’ presence on various social media platforms helps to increase trust, credibility, and traffic on your e-commerce platform.
6) Email Marketing: This is one of the best ways to be in touch with your customers. You can send a personalized and customized email to build a strong relationship with your customer.
Also, you can keep your customers updated about the on-going offer, news, and achievements.
There are other more options like multiple channel selling, dropshipping, graphics and pop-ups, virtual sales guide, bots, and much more.
IT consulting company an e-commerce website development company can help you to understand your requirements and create an e-commerce platform according to the trends and your customer needs.