Google has kept its promise and has diminished the web pages in mobile search with intrusive interstitials on January 10, 2017. Google explains that using interstitials on mobile views will only take more screen space. However, Google has already given every site owner much time to make necessary changes before the massive update trigger.
How to Avoid Google’s Mobile Interstitials Penalty?
Wondering what is the mobile interstitial penalty. Google will observe a mobile interstitial penalty to all those sites that are hiding the entire mobile screen with ads. This crucial revolution will bring in a significant change in the Mobile Website advertising and penalize the websites that display such ads. From now covering, the content with pop-up ads means going against Google’s guidance.
Well, indexing content in the mobile search is necessary. Nevertheless, let’s be honest and confess. How many indexes it? Is the pop-up ad serving its purpose? Do they bring in the potential buyers?
According to Google’s latest advice on Mobile Interstitial Penalty, “To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”
Recently, Ben Silverman from Brafton Marketing said, “The easiest way to avoid the mobile interstitial and pop-up penalty is to think like Google, whose main objective is to make the internet more accessible, browsable, intuitive and honest, especially for mobile browsers. This means there are some exceptions to Google’s pop-up policy: If yours serves a real, honest purpose, chances are you’ll be okay.”
So let us see with this deep freeze in Mobile Interstitials Ads and Pop-Ups what tactics will marketers apply? We would like to hear from you, do drop us your views and comments down below.
January 30, 2017 10:05 am
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March 1, 2017 12:57 pm
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March 1, 2017 12:57 pm
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